{"id":185,"date":"2025-09-05T11:10:31","date_gmt":"2025-09-05T11:10:31","guid":{"rendered":"https:\/\/mariapaulsson.se\/?page_id=185"},"modified":"2026-02-21T12:51:20","modified_gmt":"2026-02-21T12:51:20","slug":"ostersundik-projekt","status":"publish","type":"page","link":"https:\/\/mariapaulsson.se\/en\/projekt\/ostersundik-projekt\/","title":{"rendered":"\u00d6stersund IK &#8211; projekt"},"content":{"rendered":"<div class=\"wp-block-cover alignwide is-light\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/OIK.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-70 has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-montserrat-font-family has-large-font-size wp-block-paragraph\" style=\"border-style:none;border-width:0px;font-style:normal;font-weight:600;text-transform:uppercase\">Projekt &#8211; \u00d6stersunds IK<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3.png\" alt=\"\" class=\"wp-image-229\" style=\"width:214px;height:auto\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3.png 2000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-300x300.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-1024x1024.png 1024w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-150x150.png 150w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-768x768.png 768w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"text-transform:uppercase\">Project Description<\/p>\n\n\n\n<p class=\"has-montserrat-font-family wp-block-paragraph\">The project involved full responsibility for the club\u2019s communication and marketing \u2013 from visual identity and content production to website and social media. I set up both internal and external websites, managed video editing, advertising, email campaigns, and the ticketing system Tickster. The work also included handling systems such as Sportality, SportAdmin, and DataTalks, as well as follow-ups and customer relations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>Example<\/strong> <strong>Match Promotion<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">At the beginning of the week, I publish information about the upcoming game through posts, stories, and email campaigns \u2013 with a consistent design and clear messaging.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2.png\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">Closer to game day, depending on ticket sales, I share content that clearly shows the current status. People attract people, so this is used to increase interest further and drive ticket sales.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2.png\" alt=\"\" class=\"wp-image-208\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">On game day, the messaging is direct and focused: the match is happening tonight, with a strong call-to-action guiding people to purchase tickets. The email campaign features a single, strong visual that links directly to the ticket page.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3.png\" alt=\"\" class=\"wp-image-209\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">During and after the game, updates are shared via Instagram Stories. After the match, the focus quickly shifts to the next game, leveraging the \u201cwinning feeling\u201d to boost interest and drive ticket purchases.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px.png\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video alignwide\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay controls loop muted src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2026\/02\/OIK-showreel.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignwide\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/Samhallsengagemang-OIK.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>Example<\/strong> <strong>Brochure \/ Catalogue<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">I developed a partner catalogue for the sales team to support meetings with potential sponsors and partners. The work included research and analysis of relevant studies, copywriting connected to the club\u2019s operations, as well as illustrations and graphic design, resulting in a clear and compelling sales tool.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-pdf-viewer-block-standard\" style=\"text-align:left\"><div class=\"uploaded-pdf\"><a href=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/Saljkatalog-23-24-e-post.pdf\" data-width=\"\" data-height=\"\"><\/a><\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Projektbeskrivning Projektet omfattade helhetsansvar f\u00f6r klubbens kommunikation och marknadsf\u00f6ring, fr\u00e5n grafisk profil och inneh\u00e5llsproduktion till webb och sociala medier. Jag satte upp interna och externa hemsidor, ansvarade f\u00f6r videoredigering, annonsering, mailutskick samt biljettsystemet Tickster. Arbetet inkluderade \u00e4ven system som Sportality, SportAdmin och DataTalks, uppf\u00f6ljning och kundkontakter. Exempel p\u00e5 marknadsf\u00f6ring av match I b\u00f6rjan av veckan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":170,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-185","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/pages\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":18,"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/pages\/185\/revisions"}],"predecessor-version":[{"id":477,"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/pages\/185\/revisions\/477"}],"up":[{"embeddable":true,"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/pages\/170"}],"wp:attachment":[{"href":"https:\/\/mariapaulsson.se\/en\/wp-json\/wp\/v2\/media?parent=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}