{"id":185,"date":"2025-09-05T11:10:31","date_gmt":"2025-09-05T11:10:31","guid":{"rendered":"https:\/\/mariapaulsson.se\/?page_id=185"},"modified":"2026-02-21T12:51:20","modified_gmt":"2026-02-21T12:51:20","slug":"ostersundik-projekt","status":"publish","type":"page","link":"https:\/\/mariapaulsson.se\/sv_se\/projekt\/ostersundik-projekt\/","title":{"rendered":"\u00d6stersund IK &#8211; projekt"},"content":{"rendered":"\n<div class=\"wp-block-cover alignwide is-light\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/OIK.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-70 has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-montserrat-font-family has-large-font-size wp-block-paragraph\" style=\"border-style:none;border-width:0px;font-style:normal;font-weight:600;text-transform:uppercase\">Projekt &#8211; \u00d6stersunds IK<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3.png\" alt=\"\" class=\"wp-image-229\" style=\"width:214px;height:auto\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3.png 2000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-300x300.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-1024x1024.png 1024w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-150x150.png 150w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-768x768.png 768w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/O-3-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"text-transform:uppercase\">Projektbeskrivning<\/p>\n\n\n\n<p class=\"has-montserrat-font-family wp-block-paragraph\">Projektet omfattade helhetsansvar f\u00f6r klubbens kommunikation och marknadsf\u00f6ring, fr\u00e5n grafisk profil och inneh\u00e5llsproduktion till webb och sociala medier. Jag satte upp interna och externa hemsidor, ansvarade f\u00f6r videoredigering, annonsering, mailutskick samt biljettsystemet Tickster. Arbetet inkluderade \u00e4ven system som Sportality, SportAdmin och DataTalks, uppf\u00f6ljning och kundkontakter.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>Exempel p\u00e5<\/strong> <strong>marknadsf\u00f6ring av match<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">I b\u00f6rjan av veckan l\u00e4gger jag ut information om matchen som inl\u00e4gg, story och mailutskick. Sammanh\u00e4ngande design och tydligt budskap.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2.png\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/1-2-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">N\u00e4rmare match, beroende p\u00e5 biljettl\u00e4get, l\u00e4gger jag ut material som tydligt visar hur l\u00e4get ser ut. Folk drar generellt folk s\u00e5 detta g\u00f6rs f\u00f6r att \u00f6ka intresset \u00e4nnu mer och f\u00e5 folk att k\u00f6pa biljetter.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2.png\" alt=\"\" class=\"wp-image-208\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/2-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">P\u00e5 matchdag \u00e4r det tydliga budskap om att matchen \u00e4r ikv\u00e4ll och att man direkt vill skicka folk till att k\u00f6pa biljetter. I mailutskicket \u00e4r det en enda stor bild som leder till biljettsidan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3.png\" alt=\"\" class=\"wp-image-209\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/3-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">Exempel p\u00e5 hur uppdateringar p\u00e5 Instagram Story kan se ut under och efter match. Efter match l\u00e4ggs fokus direkt p\u00e5 k\u00f6p till n\u00e4sta match och att anv\u00e4nda sig av \u201csegerlyckan\u201d f\u00f6r att \u00f6ka k\u00f6pkraften.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px.png\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px.png 1000w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px-300x216.png 300w, https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/SoMe-inlagg-OIK-1280-x-720-px-768x553.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video alignwide\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay controls loop muted src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2026\/02\/OIK-showreel.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignwide\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/Samhallsengagemang-OIK.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>Exempel p\u00e5<\/strong> <strong>broschyr\/katalog<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-99ac9097 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-montserrat-font-family wp-block-paragraph\">Jag tog fram en partnerkatalog \u00e5t s\u00e4ljteamet f\u00f6r att underl\u00e4tta i m\u00f6ten med potentiella sponsorer och samarbetspartners. Arbetet omfattade research och analys av relevant forskning, textproduktion med koppling till klubbens verksamhet samt illustrationer och formgivning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-pdf-viewer-block-standard\" style=\"text-align:left\"><div class=\"uploaded-pdf\"><a href=\"https:\/\/mariapaulsson.se\/wp-content\/uploads\/2025\/09\/Saljkatalog-23-24-e-post.pdf\" data-width=\"\" data-height=\"\"><\/a><\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Projektbeskrivning Projektet omfattade helhetsansvar f\u00f6r klubbens kommunikation och marknadsf\u00f6ring, fr\u00e5n grafisk profil och inneh\u00e5llsproduktion till webb och sociala medier. Jag satte upp interna och externa hemsidor, ansvarade f\u00f6r videoredigering, annonsering, mailutskick samt biljettsystemet Tickster. Arbetet inkluderade \u00e4ven system som Sportality, SportAdmin och DataTalks, uppf\u00f6ljning och kundkontakter. Exempel p\u00e5 marknadsf\u00f6ring av match I b\u00f6rjan av veckan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":170,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-185","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/pages\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":18,"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/pages\/185\/revisions"}],"predecessor-version":[{"id":477,"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/pages\/185\/revisions\/477"}],"up":[{"embeddable":true,"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/pages\/170"}],"wp:attachment":[{"href":"https:\/\/mariapaulsson.se\/sv_se\/wp-json\/wp\/v2\/media?parent=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}