About me
I am creative and solution-oriented, with a “how hard can it be?” mindset shaped by my upbringing outside Östersund. I thrive on finding smart solutions with limited resources and am driven by continuous development. Humor, collaboration, and engagement are at the core of how I work.
Skills
My core strength lies in design, with a strong eye for color and form. I have broad experience in communication – from storytelling, campaigns, and social media to photography, film, illustration, CRM, events, project management, and crisis communication. I have also worked extensively with AI, where I have both created my own AI service and built a website focused on learning about AI. In addition, I have produced and optimized campaigns in Meta Ads Manager with clear, measurable goals.
Experience
With experience from both Länsförsäkringar and Östersunds IK, I have worked strategically, operationally, and hands-on – often simultaneously – and I am comfortable in fast-paced environments with varied responsibilities. During the 2018 wildfires and the COVID-19 pandemic, I managed extensive crisis communication. At Östersunds IK, I have been the central point of coordination for everything from game-day operations to ticketing systems, merchandise, and technical support – always ready to step in where needed. In the fall of 2023, I stepped in as Press and Communications Manager at MoDo Hockey on short notice, which required rapid adaptation and a high level of responsibility.
This is where I grew up
I grew up surrounded by vast landscapes, farmland, and forests. From an early age, my brothers and I helped with everything from harvesting potatoes to cutting firewood. I learned early on to make the most of what you have, to be creative, and to find solutions. My upbringing has shaped me into a doer – a hands-on, resourceful person who solves problems and gets things done.